Build in public
Watch me build a business from scratch
I take one idea and build the whole thing on video — the angle, the tools, the site, the content, and every problem I hit along the way. No skipped steps, no fake overnight results. Just the real process, start to finish, so you can see exactly how it's done.
How the series works
- 1
Pick an idea
I start from the Idea Repository — usually a digital business on a domain I already own — and explain why it's worth building.
- 2
Build it in public
Every step goes on video: the tools I use and why, building the site, writing the content, the SEO, and the problems I run into and how I solve them.
- 3
Show the results, honestly
I keep following the build as the first traffic and revenue come in — the real timeline, not a highlight reel — so you see what actually happens when you build one of these.
The builds
Dividend Reads
PlannedA niche affiliate site reviewing the best dividend-investing books — built from a blank domain to first commissions, every step on camera.
The Colorado Trail Guide
PlannedA thru-hiker resource site monetized with gear affiliates — a seasonal content business built and grown in public.
First builds are getting underway. Join the list below and you'll know the moment a new series drops.
Follow the build
New episodes drop here and on the podcast. Join the email list below so you don't miss the start of a build — that's where the most useful lessons are.
(The signup is right below.)
Want me to build yours?
Watch Me Build is me building my own projects in public. If you want to launch your own business with me in your corner, that's the Accelerator.
Questions
What is "Watch Me Build"?
A build-in-public video and podcast series. I take a real idea — usually from the Idea Repository — and build the whole business from scratch on camera: picking the angle, the tools I use, the site, the content, the SEO, and the problems I hit and how I work through them. Nothing is skipped or faked.
What do you actually cover in a build?
The real work: the decisions behind the idea, the exact tools and why I chose them, the build itself step by step, the mistakes and dead ends, and how I solve them. The goal is that you could follow along and build the same thing yourself.
Can you build my idea instead?
That’s what the Launch Accelerator is for — I work one-on-one with you to launch your own business, which you keep. Watch Me Build is me building my own projects in public so you can learn from the whole process.